Case Studies and Guides

Sault College's International Recruitment Team have been using Goodkind to enhance the experience of incoming international students, foster connections with current students, and create a sense of belonging before students arrive. View how Sault College uses Goodkind to welcome and engage international students.

Austin Peay is a public university in Clarksville, Tennessee which is called home by over 10,000 students annually. During the 2023 recruitment cycle, the admissions team wanted to promote a new offer for incoming students. View how Austin Peay State University uses Goodkind video messaging to convert more students.

During their 2022 intake, after offers were sent out to accepted students, the admissions team at Centennial noticed that over 250 students had gone cold and not responded to their offers of acceptance. View how Centennial College Drives Acceptances with Goodkind.

Dalhousie University’s Monique Thomas introduced video to their admissions process during a time when one-to-one, in-person interaction was limited due to the pandemic. View how Goodkind videos have now allowed their recruiters, advisors and student ambassadors to personally connect with students across the globe.

As more schools around the globe use Goodkind, the number of ways of using video messaging continues to grow. It’s clear that there are many unique opportunities to reach out to students during the recruitment process and video is a great way to send reminders and remain personalized. But one thing Georgian College has taught us is that Goodkind isn’t just about ensuring that students will show up for class on the first day. Georgian’s Pathways Officer (and former Recruitment Specialist), Nicole St. Pierre, sends a video to a unique cohort of students every week that just simply says ‘thank you’. Read more by downloading the case study below.

Jeremy Waldeier, Director of Recruitment at Northwest Missouri State University, describes the current state of student recruitment as “putting out daily fires”. He specifically mentions the issue of stealth applicants - a term used to describe students who apply to a school prior to sharing any information about themselves. “Students are unwilling to share their data over platforms which makes it more difficult to reach a large number from the start.” It’s clear that schools need to be better equipped for what comes their way. So, when it comes to building relationships with applying students, both expected and unexpected, Northwest Missouri relies on video messaging. Read more by downloading the below case study.