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The decline of college-going students –also known as the enrollment cliff– has cast a looming shadow over the college admissions process. With this reality at the forefront of higher ed institutions, name-buy services and networks have put forth a new strategy for schools in need of an application boost through the concept of direct admissions.
Direct admit workflows generally operate as follows:
To put it mildly, quite different from the traditional college search process… am I right!?
In this playbook, we’ll dive into specific yield tactics and strategies and why they need to be different from yielding traditional applicants, inquiries and admits.
As one of the only conversion focused platforms in higher ed, we have unique visibility to understand how direct admit students yield vs. other student types. We know that there’s no better way to win Gen Z’s attention other than via the medium of their choice (video) and their preferred channel of communication (text, WhatsApp and messaging channels). We also know that Goodkind’s automation infrastructure can curate a workflow that’s focused on understanding student needs with sequential points of engagement while diligently managing the volume of direct admits that are hurdled into the top of your admissions funnel.
So then, how can you ensure that you see a yield boost from your investment in Direct Admissions in the fall semester? What is the difference in approach between traditionally purchased or organicleads and direct admit leads? More deliberate, direct, context-based language.
Here’s how👇
As more and more schools pilot direct admissions in their yield plans, it’s not enough to accrue a large volume of applicants without the right tactics (and tools) focused on the best opportunities to engage. Direct admit students need to be yielded, and those yield tactics need to be different from students coming into your funnel through different channels. Their context is different, their understanding is different and it’s critical those distinctions influence your approach. In summary: direct admit leads need to be yielded just as hard, but differently than other top of funnel leads.
Curious to learn more? Book a consultation to talk about yielding your Direct Admits.
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