Nov 17, 2020

Goodkind Press Release

FOR IMMEDIATE RELEASE: November 26th, 2020

Justin Rotman, Co-Founder & CEO


Givemagic is becoming Goodkind

A new name to reflect an expanded product and customer base

Vancouver, BC: GiveMagic, a provider of scalable video solutions for non-profits, today announced a new name for the company, Goodkind. The new name reflects an expansion from working with organizations in the non-profit sector, to a full service personal video at scale platform with solutions for higher education, hospitality and retail. Goodkind is a sales enablement platform, delivering personalized video at scale to customers around the world, creating a more authentic channel for businesses to communicate with their customers.

“We couldn’t be more excited about our new direction, and our evolution to Goodkind. We loved being Givemagic, but as our customer base diversified, it did not speak to the stories being shared.” says Justin Rotman, CEO at Goodkind.

“It’s been inspiring to see more and more organizations tap into the power of personalized video, we’re excited for our future as Goodkind.”

Features and benefits of Goodkind include.

• Personalized video at the scale of email

• AI powered content moderation and campaign monitoring

• Integrations with Blackbaud, Salesforce and 2,000+ platforms

For more information on Goodkind, or personalized video for business, visit

About Goodkind: Originally founded in 2019 as a solution for driving engagement in the nonprofit sector, Goodkind now counts the likes of Queen’s University, Hospitality E-Resources, Wilfrid Laurier and Amnesty International as customers.

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